When TUPPS Brewery decided to launch their new 4-acre facility, they partnered with The Courtside Group to develop a comprehensive content marketing strategy to accelerate TUPPS even closer to being a top 5 brewery in Texas. Known for their craft beer and community focus, TUPPS needed a plan to generate buzz, attract visitors, and strengthen their brand presence. The Courtside Group took on the challenge, creating a cohesive strategy covering the website, organic social media, and paid ads.
Courtside started by creating a brand story focused on Keith Lewis, who co-founded TUPPS out of his garage with a home brew kit, and his three kids who are all now partners in the business. On social media, we created a series of captivating posts showcasing the facility's features, behind-the-scenes content, and event announcements, while also showing off the natural humor of the Lewis family to drive increased engagement.
To reach a broader audience to drive retail beer sales, Courtside developed targeted content for paid social media ads that compliment organic content. These ads drive traffic to the website, promote events, and highlight core beers sold on shelves in retail stores across the state.
The collaboration between TUPPS Brewery and The Courtside Group demonstrated the power of a well-crafted content marketing strategy. When you have a powerful brand that people love already, an effective content marketing plan can be like pouring gasoline on a fire.
