SurfCT Case Study | The Courtside Group

Content Creation

SurfCT is a healthcare technology firm that serves top doctors across the country. SurfCT helps design and build innovative solutions for these doctors that make their practices stand out. Being a firm focused on innovation and keeping up with the future, SurfCT approached Courtside about being able to produce more organic social media videos in order to keep up with trends and continue to be a leader. The Courtside Group uses SurfCT's content to edit social media videos that can be used on relevant social media channels such as Instagram, Facebook, LinkedIn, and Twitter.

Design process

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Affiliate software

Keyword density

what we worked on

Content Creation

The Courtside Group's work for SurfCT has resulted in increased engagement on organic social media channels and in some cases even direct leads. Further, Courtside is working with SurfCT to identify the highest-value ways to attract an audience on social media, and is helping SurfCT execute those strategies. In line with Courtside's Authentic Marketing playbook, Courtside is working with SurfCT's executive leadership team to understand their endgame, who they want to be talking to, and what they can do that is fully authentic to their brand.