A Bold Identify for Sports Marketing
Progage engaged The Courtside Group for a rebrand to capture the spirit of the young brand and showcase key features and attributes. Progage is a sports marketing company that helps brands, athletes, and universities build authentic partnerships between athletes and brands. As a leader in the space, Progage seeks to be differentiated, bold, and iconoclastic. The Courtside Group worked to create a visual identity that meets Progage's needs today and will continue to for years to come.
After two years in the market, Progage is maturing and looking for a brand to solidify where they have been and where they are going. Courtside helped Progage lean into the fast-paced, bold nature of sports with eye-catching neons and bold design elements. In addition, Courtside created design assets for Progage to be used on social media and other platforms.