Lexus, known for its luxury and innovation, approached Complete Customs (CC) with a bold idea: integrating a Monogram by GE Appliances pizza oven into the back of a Lexus GX550 for a series of marketing promotions starting with Aspen Food & Wine Festival. The purpose of creating this car is to generate buzz for Lexus’s new GX550, in addition to Monogram’s high end appliances. As a result, Complete Customs brought in The Courtside Group to create a story about bringing the car to life, in addition to capturing photos and videos of the completed vehicle for Lexus and Monogram to use in PR campaigns.
Our role involved comprehensive pre-production planning, on-site production over multiple days, and capturing the finished vehicle in a way that told the story for Lexus, Monogram, and Complete Customs. We produced high-resolution photographs and a dynamic video narrative for Complete Customs, showcasing the sleek design, luxurious interior, and innovative features of the Lexus GX, emphasizing the seamless integration of the pizza oven.
The result was a suite of high-quality content that highlighted the technical achievements and the spirit of innovation driving the project. The content generated significant buzz for Complete Customs, demonstrating the power of creative storytelling in automotive customization. This collaboration underscored the importance of strategic partnerships in achieving remarkable outcomes and engaging audiences through visually compelling narratives.
