Storytelling to Connect with a Younger Audience
The Courtside Group, in collaboration with our sister company, Progage, was hired by CogniFit to create a video with an NFL Football Player designed to target a younger audience of consumers who are looking to be their best physically and mentally. Historically, CogniFit has attracted a strong consumer base of older individuals who are looking to halt or prevent cognitive decline. Looking to capitalize on meta trends in health and wellness, CogniFit engaged Courtside to tell a story about why cognitive fitness is important for everyone who wants to be at their best.
Athletes are commonly leveraged to speak to a wide market of people, because they represent what it takes to be the best of something, and they have huge awareness in the US. For this reason, we leveraged Kaden Smith, NFL Tight End, to speak about the importance of staying sharp mentally and physically in the NFL. CogniFit leveraged this video for advertisements targeting individuals aged 24-35 in the US, helping them break into a new market of individuals who have the opportunity to be life-long customers.
