Refreshed Visual Identity
AJAX engaged The Courtside Group for a branding engagement and visual identity lift to bring enhanced dimension and maturity to an existing brand. As a sports agency, AJAX was looking for a clean, simple, yet sophisticated brand that can connect to top-tier NFL athletes looking for the best representation available to them. Courtside engaged with AJAX by walking them through a branding workshop followed by the visual identity lift. In the past, AJAX had looked to leverage creative agencies, but had consistently been over-scoped and had not found an agency who truly understood their needs. The Courtside Group was able to deliver an excellent brand that was exactly what AJAX was looking for.
"We had wanted to do get a fresh brand for AJAX for a while but had struggled to find a creative partner who understood our business needs. The Courtside Group did a great job helping us understand what we needed based on our business goals and executing to make it happen." - Alex Campbell, Founder of AJAX
As we examine the success of AJAX, the Courtside team is reminded that the success of a project is not tied up in the the budget spent or any other arbitrary measure. True value is measured by the marginal impact provided to a business owner who needs to find every opportunity to create ROI.